About Us

Our
Story

The Passion Project Foundation began as a youth-focused charity with a simple belief – that every young person has potential. What started as small-scale programmes to support education and wellbeing has grown into a movement for systemic change.

Today, we work with schools, communities, researchers, and policymakers to build solutions that last. From empowering individuals to shaping national strategies, our journey has always been about one thing – transforming systems and unlocking human potential.

John F. Kennedy

35th President of the United States

"

Children are the living messages we send to a time we will not see

Our
VISION

A world where every young person is equipped with the skills, confidence, and support to thrive – whatever their starting point in life.

We are dedicated to educating and empowering young people, especially those facing difficult circumstances or personal challenges.

By offering meaningful opportunities and support, we help them uncover their unique talents, discover their potential, and step into brighter futures.

Our
Mission

To transform systems and create opportunities through evidence-based programmes, research, and partnerships that put human dignity at the centre of change and improves the lives of young people.

Built with young people and in partnership with academics and global experts in social and emotional learning, our centre will collect evidence to demonstrate the wider social and economic benefits of this work.

By doing so, we aim to guide policymakers and influence decisions that shape the future.

Our
VALUES

Everything we do is grounded in values that guide our work and shape our culture:

  • Compassion – we lead with empathy and care
  • Respect – we honour each person’s story and voice
  • Human dignity – we believe every life has value and purpose
  • Kindness – we act with generosity and humanity
  • Collaboration – we build solutions together
  • Hope – we choose optimism, even in the face of challenge

A Word from the Founder

Everyone is born with the same set of basic human needs – but not everyone is born into the same circumstances. When those needs are unmet, or when natural development is interrupted, the effects can last a lifetime.

I founded the Passion Project Foundation because I believe this can change. By ensuring young people develop strong social and emotional skills, we give them the foundation to thrive – whatever challenges they face.

Working with leading academics and youth voices, we have created a centre of excellence for research, practice, and collaboration. By combining evidence with lived experience, we can shape policies, programmes, and communities that truly support the next generation.

This is not just about research or services – it is about building a shared future, where every young person has the chance to succeed.

– Deborah White, Founder of the Passion Project Foundation

Our Leadership & Advisory Boards

Our Foundation is guided by a diverse team of leaders, advisors, and experts who bring academic rigour, lived experience, and professional insight to our work. 

Youth Council & Changemakers

Young people are at the heart of everything we do. Our Youth Council brings together inspiring leaders and changemakers to shape our programmes, challenge our thinking, and ensure that every decision reflects the voices of those we serve.

Partners & Supporters

We work hand-in-hand with schools, universities, local councils, charities, businesses, and global organisations. Together, we are building the systems and communities that allow every young person to thrive.